The Madison Media Professionals Scholarship

We awarded the MMP 2024 Scholarship to Xavier “Loki” Martin at the WAVE Awards on November 7th at Goodman Center Ironworks. Here is a little about Loki and why we think he is very deserving of this award.

Loki attended Madison College and graduated with an Associate of Applied Science E-Production Degree. He then attended Concordia University and graduated Spring of 2024 with a BA in Communications and Leadership. Loki is currently pursuing  a Masters in Social Work at Concordia University.

Loki is skilled in videography, audio, editing, photography, production and graphic design. He currently works as a Producer for PBS including recording, producing, directing and editing the content for the weekly stream Live at The Lake Front. Loki started a production company called Life, Like Camera. He’s worked with Rocknation, Sony, Atlantic, Nike, Project Swish, the City of Chicago and Top Chef to name just a few.

Loki donates his time and talents to local organizations to help them achieve their goals. He has volunteered his creativity in partnership with the Men of Colors Initiative, BLMA, and his local Chamber of Commerce. Loki is also a very proud Father. He shared with us that he wants to lead by example and is focused on being a pillar in his community. He approaches all projects with passion through adaptable creativity focused on the artistic elements in the process, instead of the end results. Loki believes that accomplishments don’t define one’s legacy, they’re etched in stone by those we’ve impacted along the way.

It’s evident that Loki works tirelessly at school, for his community and his family to be an incredible asset. He has goals of becoming  the next Tarantino or Jordan Peele. He shared that he knows there is so much more to learn, but he’s most excited about the journey and people he meets along the way!

Loki is a passionate, hard-working, resourceful, and dedicated creative. We believe he will make a difference in the industry as a charismatic leader who is dedicated to making dreams happen for himself and others around him.